howies ethical credentials: produce eco-friendly clothing and use mainly organic cotton. Read more about their beliefs.
howies (with a small h) are a fantastic brand producing cute outdoorsy clothes. They aim to produce clothes with a lower impact on the environment and although they do not claim to be fair trade, they offer complete transparency about where their clothing is produced. They also use a lot of organic cotton as well as recycled materials. They also have two shops, one in London and the other in Cardigan, if you want to pop in and have a look!
I am a huge fan of howies after I visit their London store last year and picked up some great things (blurry picture below). They sell practical and pretty clothes and I have got a lot of use out of the shirt, trousers and shorts I bought there. I have since then also bought a pair of trousers for walking online, and although they aren't very glamorous, they are great!
howies is definitely worth knowing about and you have great peace of mind when shopping here because of the great quality, low impact and transparent production.