Muji is a great place where I have only just recently started shopping. Muji have a very simple and straightforward philosophy, which really resonates with me! Making great practical products for all of life's needs from clothing to furniture.
MUJI is not a brand. MUJI does not make products of individuality or fashion, nor does MUJI reflect the popularity of its name in its prices. MUJI creates products with a view toward global consumption of the future. This means that we do not create products that lure customers into believing that “this is best” or “I must have this.” We would like our customers to feel the rational sense of satisfaction that comes not with “This is best,” but with “this is enough.”. “Best” becomes “enough”.
I love this message- of non consumerism- which is unlike so many brands on the high street! It really embraces how I feel of wanting to strip down to the basics and live a simple life, rather than being surround by unnecessary luxury possessions. So many of us, me included, mistake what they actually need with what they want. This is a message which we could all take on board!
|Reused Yarn Top|
|Cotton Scoop Neck Dress|