I have just discovered ethical British brand Luva Huva and I love it! I have previously spoke about different ethical underwear brands and spoke of the difficulties of finding practical yet beautiful underwear. However this brand definitely seem to fit the bill!
Luva Huva are a British underwear brand which have great underwear and lingerie made from organic cotton and bamboo. I think it is great that brands want to bring together ethics, using the sustainable fabrics, but also to make it beautiful and to fit the needs of really women.
I also love these photos on the beach, they are so cute and quintessentially British!
At the moment Luva Huva have a Summer Sale on, so go check out what they have and grab a bargain! If you spend over £50 you get free shipping.